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At Apotex, access to health is personal. Across Latin America, we work with healthcare providers and governments to ensure patients have the medicines they need, when and where they need them.
Latest news
Launching of New Espadiva® campaign
Sep 5, 2018
Last September 3rd, the New Espadiva® campaign was launched by Apotex® Mexico. The flagship of the campaign is the boldness and courage of the Millennial generation. With phrases such as "OMG!" (Acronym for "Oh my god!") and "#QueNadaTeDetenga" (don't let anything stop you), this campaign reflects a youthful spirit.
With over seven years in the Mexican market, Espadiva® has provided relief for ailments such as cramps before, during and after menstruation. During 2018 and 2019, it will appear at different media and have a solid presence in social networks.
It is expected that Espadiva® will reach an audience eager to know more about the brand and interact through its several social media and its website.
Furthermore, employees at Apotex® Mexico had the chance to familiarize with and enjoy the private launching event of the campaign at our corporate offices in Mexico City.