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Updates from Apotex

Your source for the latest updates on our products, initiatives, and contributions to improving health across Latin America. Explore company announcements, regulatory updates, and industry news tailored to the regional healthcare landscape.

Launching of New Espadiva® campaign

Sep 5, 2018

Launch of new Espadiva® campaign Last September 3rd, the New Espadiva® campaign was launched by Apotex® Mexico. The flagship of the campaign is the boldness and courage of the Millennial generation. With phrases such as "OMG!" (Acronym for "Oh my god!") and "#QueNadaTeDetenga" (don't let anything stop you), this campaign reflects a youthful spirit.

With over seven years in the Mexican market, Espadiva® has provided relief for ailments such as cramps before, during and after menstruation. During 2018 and 2019, it will appear at different media and have a solid presence in social networks.

It is expected that Espadiva® will reach an audience eager to know more about the brand and interact through its several social media and its website.

Furthermore, employees at Apotex® Mexico had the chance to familiarize with and enjoy the private launching event of the campaign at our corporate offices in Mexico City.