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Senior Service

Demographic changes make the strongest case for a specialty in geriatric pharmacy

BY KRISTAN WOLFE

Iris Krawchenko, pharmacist manager of Dell Rosedale Pharmacy in Hamilton, Ont., is just entering the world of geriatric pharmacy. Krawchenko earned her Certified Geriatric Pharmacist designation last August. She is now educating her colleagues about the importance of the designation, and determining how she can best apply her new specialization to her practice.

“I’ve got the knowledge now and the skills,” says Krawchenko. “Now I have to develop a market around them. My gut feeling is that it’s the right thing to do because our population is aging and people are using more medications. There are going to be more and more issues identified with that.”

Statistics show Krawchenko’s gut feeling is probably right. Projections indicate that by 2026 one Canadian in five will have reached the age of 65. Also, Canadians aged 60-79 had 35 prescriptions dispensed per capita in 2005, according to IMS Health’s Canada Rx Report . This means pharmacists will be increasingly caring for patients who have multiple drug therapies and disease states, often a source of confusion and adherence difficulties. Moreover, physical changes in seniors—such as slower organ function and blood circulation—can affect the way medication is absorbed, distributed, retained and metabolized by the body. Given these facts, the demand for pharmacists with a specialized focus in geriatric care is sure to rise in the coming decades.

Getting started
More than 130 Canadian pharmacists—working across the country in community pharmacies or in dispensaries catering exclusively to long-term and assisted-living facilities—have earned the Certified Geriatric Pharmacist (CGP) designation through the Commission for Certification in Geriatric Pharmacy in Alexandria, Virginia. The non-profit commission (www.ccgp.org), founded in 1997 to oversee the certification of geriatric pharmacy practise, conducts sit-down exams across the U.S., and also offers the three-hour exam online at more than 150 testing locations across the U.S., Canada and Australia.

A CGP has gained in-depth knowledge about appropriate medication use in the elderly and about other issues specific to the population. For one, geriatric patients are the biggest consumers of prescription and over-the-counter medications and are more likely to be taking multiple medications at the same time. In addition, changes in physiology place them at greater risk of adverse reactions.

To prepare for the exam, Canadian pharmacists can attend six-day courses offered through the Ontario Pharmacists’ Association’s Drug Information and Research Centre (DIRC). The Alberta Pharmacists’ Association offered the program in 2006, and will likely do so again when there’s demand.

DIRC’s biannual Certified Geriatric Pharmacist Preparation Course (www.opatoday.com/CertificatePrograms_CGPPC.asp) covers more than 25 therapeutic topics and offers a “comprehensive review of common medical issues that afflict older persons and how to best manage and treat these conditions,” according to Janice Tang, OPA’s education coordinator.

Make it work for your clients
Most pharmacists come into contact with geriatric patients either by working in a community retail setting, or through institutional establishments such as long-term care homes.

For pharmacist Sandy Posnikoff and her colleague James Ng, the former is true. The two began a novel outreach program at their Vancouver pharmacy seven years ago to provide specialized care to seniors in the community. Posnikoff meets with patients referred to her, to review their medication regimen. She removes all old medications from the patient’s home, and creates a customized blister pack for current medications. Customization might mean a bilingual blister pack, with instructions, dates and times written in both English and the patient’s native language, or pre-loaded insulin syringes for patients who are visually impaired.

Posnikoff says she will never forget the day she met one elderly patient suffering from dementia. Four months earlier, six different drugs had been prescribed, packaged in individual medication cards for use at home. By the time she was referred to Posnikoff, the patient had already been to the emergency room several times. Posnikoff began a review of the medication by asking the patient how she took her pills. The patient replied that she’d complete one card of medicine before moving on to the next card.

”She had no clue that every card had a different drug in it,” says Posnikoff. “I was able to take all those cards away and blister-pack them. She didn’t go into the hospital again. That was a huge thing for me.”

In contrast, the pharmacists at Toronto-based GeriatRx Pharmacy have little direct interaction with patients. The company chose to focus its energies exclusively on long-term care and retirement homes, says CEO Randy Goodman. In this model, GeriatRx clinical consultants—who are out on the road making calls to client facilities—have more direct contact with physicians and nursing staff than with patients.

“In long-term care we’ve had the privilege of having these interactions with other members of the healthcare team,” says Goodman. “We’ve been permitted as pharmacists to go to the nursing stations and pull a patient’s chart, take a history, speak to the nurses and healthcare aid staff about a resident in the facility to ask how they’re doing with their medications… look at all the data and lab tests.”

Goodman adds that a GeriatRx pharmacist will sometimes accompany physicians on rounds during their quarterly reviews of patients’ medications. This consultation with the whole healthcare team creates a well-rounded picture of the patient’s situation.

Market yourself
When Posnikoff and Ng began their outreach program, their marketing strategy involved meetings with homecare nurses at all of the city’s health units.

“We didn’t tell them to switch to our pharmacy,” says Posnikoff. “We explained what we could do for their clients.”

Posnikoff also made presentations at community centres and assisted-living facilities. She says this tactic is more effective than the in-store clinics many pharmacies host because elderly patients are frail or immobile. It’s easier for patients if the clinic comes to them.

To secure contracts with long-term care facilities, however, Goodman has a different approach. GeriatRx, for example, sets up booths at industry-specific trade shows, bids on calls for tender, sends literature to area nursing homes and also relies on word-of-mouth. Contracts can run from one to five years, he says, but are generally set at three years.

Investments and inventory
Staffing is probably the biggest investment for geriatric pharmacy. When servicing long-term-care homes, for example, both the staff pharmacist and clinical consultant are working from one dispensing fee. No extra payment is received for providing drug regimen reviews, clinics and counselling services on location at the facilities.

“The payment model is actually the same as it is in community pharmacy,” says Goodman. “We’re paid as we dispense prescriptions on a per-script basis.”

This may change, however, as initiatives like Ontario’s MedsCheck program are developed. Once Phase II is complete, for instance, clinical pharmacists will be paid for providing the cognitive services that up until now have been provided for free “as part of providing good service,” says Goodman.

Posnikoff, on the other hand, was hired by her employer specifically to act as a consultant pharmacist for the retail pharmacy. She does not fill prescriptions or counsel patients who visit the dispensary. Her responsibility is to patients who are referred to her. She says it took several years before the cost of her salary was covered by the business earned through the referrals. “We don’t charge for my service,” says Posnikoff. “I work off the dispensing fee. But by offering this service, we get the business and referrals.”

Inventory is another cost to consider. While the drug list for a geriatric patient base is fairly straightforward, keeping a good selection of home healthcare and personal-care items is key to remaining competitive in a retail setting.

Stephen Pearson, Senior Vice-President, Long Term Care Services, for Medical Pharmacies of Pickering, Ont.—which counts 20 CGPs among its 150 pharmacists—has witnessed the evolution of this niche over the past three decades, and the burgeoning costs of treating an aging population. He says that in addition to staff and inventory costs, geriatric-focused pharmacies should expect to make substantial investments in technology. A blister-packing machine, for example, can cost more than $200,000.

The rewards
Given the time and money needed, you might wonder why a pharmacist would delve into geriatric pharmacy. The bottom line, says Pearson, is that the rewards of such a practice are priceless.

“You get to practise the type of pharmacy you learn in school and see significant outcomes,” he says. “When you go into a home, suggest something and then see the improvement of the patient, it’s a fantastic feeling.”

“It’s wonderful to think that you can actually make a difference,” agrees Posnikoff. “These people wouldn’t be able to stay in their home if they didn’t have support from everyone—nursing, doctors, home-support workers, pharmacy. I’m very lucky; I have the best pharmacy job in the world.”

Geriatric pharmacy facts

  • Canadians aged 60-79 have 35 prescriptions dispensed per capita, according to IMS Health’s Canada Rx Report 2005 . Those aged 80 and up held 74 prescriptions.
  • The majority of patients over 65 taking five or more medications have three or more drug-related issues (Lau E, Dolovich LR. “Drug-related problems in elderly general practice patients receiving pharmaceutical care.” International Journal of Pharmacy Practice 2005 ).
  • The Canadian Pharmacists Association estimates that 25 percent of hospital visits by people over age 65 are due to medication errors.

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